Turn the cherry.
The magnetic volume ball is both a playful focal point and the primary tactile control.
MODULAR AUDIO / PRODUCT CONCEPTSERVED BY KARL GEORR
JAM
A SLICEOF SOUND
Good music.
Better shared.
A speaker inspired by a slice of cake. Born around a Lebanese lunch table, designed to bring sound closer to the people around it.
FOLLOW THE SOUND ↓Sunday lunch
at Teta’s.
The tables are full.
The plates are empty.
Nobody is going home yet.
JAM starts in the middle of a familiar Lebanese gathering: a long lunch that lasts all day. Dessert comes out. Someone puts on music. People drift into smaller circles: on the terrace, under the trees, or still around the table.
One speaker stays in one place. The people don’t.
What if sound didn’t need to get louder?
Just closer.
THE GESTURE / A SOUND SYSTEM TO SHARETake a slice.
Take a slice.
Stay together.
One gathering doesn’t have to stay in one place.
The proposed sharing gesture: individual modules travel with the people.
02 / SHARE IT LIKE DESSERTOne gesture.
One gesture.
A new function.
When dessert arrives, it is cut into pieces and passed around. JAM borrows that gesture and applies it to sound. Instead of one object broadcasting from the center, individual speaker slices can travel with smaller groups.
The complete object and its individual portions belong to the same system. The proposed experience is about proximity and sharing, not simply a larger speaker.
03 / FROM GESTURE TO FORMDrawing
Drawing
the slice.
The sketches work through the whole cake, its removable portions, the carry gesture, and the controls. The dessert reference becomes a practical language for the product’s parts.
04 / PICK YOUR FLAVOURSame system.
Same system.
Three tastes.
Strawberry.
Pink anodised aluminium and a warm red grille. The sweetest expression of the cake-inspired family.
The material palette combines reflective aluminium with a foam grille that recalls the texture of cake. The flavor names make the modular family immediately understandable.
05 / LITTLE DETAILS, CLEAR GESTURESA cherry
A cherry
on top.
JAM’s character comes from the way familiar product functions are folded into the dessert metaphor. Each detail has its own role in the experience.
Take a slice.
A finger or carabiner slot is integrated into the top of the module, reinforcing the act of picking up and carrying a portion.
Start the gathering.
The oval control handles power and pairing, set into the body rather than competing with the cherry-shaped volume control.
A familiar signal.
The antenna and front-facing wordmark bring the recognizable language of an audio product into the otherwise unexpected form.
More than
the icing.
The component studies distinguish the main speaker body from the removable slice. They map how the shell, speaker, battery, Bluetooth chip, and controls would share the available volume.
