A collectible world for Sandwich w Noss Creative development by Karl Georr
Design proposal
SANDWICH W NOSS PRESENTS
Warriors
A MEAL. A CAST. A WHOLE WORLD.
Ingredients become characters. A meal becomes an adventure.
Identity · character world Packaging · collectible system Album · experience concept
Original sticker-pack visualization · part of the proposed collection
IThe starting point
Build a world around what is already on the menu.
Warriors is a complete creative proposal for Sandwich w Noss. The starting point was the kids meal: a familiar moment that could carry a coherent world of characters, packaging and things to collect.
I developed the project around the brand’s ingredients, sauces, sides and sandwiches. Instead of introducing a disconnected toy, the proposal turns the meal’s own ingredients into a cast with recognizable colors, shapes and personalities.
01
The meal
The meal box introduces the world and carries its identity into the first encounter.
02
The pack
A sealed pack brings a small selection of characters into the child’s collection.
03
The album
The book gives each sticker a place and makes the collection visible.
04
The creation
Duplicate stickers become material for an invented sandwich or flavor combination.
IIFrom name to emblem
A badge for a bigger story.
The Warriors emblem gathers the central characters into one illustrated crest. Its monochrome study establishes the composition; the color version introduces the green-and-gold palette, warm light and expressive food heroes.
The same visual language moves from the emblem to the meal box, wrappers and sticker packs. Each piece feels like an entrance to the same world.
Original identity study · composition and letteringOriginal identity development · color and character hierarchy
Meal-box design visualization
The first object belongs to the world.
The packaging is part of the storytelling. The meal box carries the full-color crest; the sandwich paper uses a repeated monochrome version, extending the identity without competing with the main illustration.
Original wrapping-paper design
THE COLLECTOR’S MOMENT
A little suspense. A new adventure.
FIVE CARDS. ONE SURPRISE AT A TIME.
Original card artwork from the Warriors collection. Five cards in every pack.
IIIMeet the cast
Recognizable food. Distinct personalities.
The character sheets explore the cast before it enters the card system. Familiar ingredient silhouettes remain visible, while expressions, poses and accessories create variation. Choose a character to inspect the original development sheet.
Warriors / Character field guide
Original character sheet · Mr Pickel
Mr Pickel
The pickle’s familiar bumps and green silhouette become a compact warrior. A belt, a spear and three expressive poses carry the character from ingredient to collectible personality.
IVA system for collecting
The frame makes them a family.
Once translated into cards, the cast gains a shared structure: gold borders, a nameplate, icon details and a richly colored scene. The frame is consistent enough to unify the collection while leaving room for each personality.
The proposal distinguishes everyday characters, harder-to-find stickers and special formats. The hierarchy is designed into the objects, from the pack to the album.
Proposed pack format
5 stickers per pack
Core collection
Ingredients, sauces, sides & sandwiches
Visual hierarchy
Character cards + special scenes
Shared design language
Gold frame, green field, expressive cast
Pack and card design visualization · proposed five-sticker format
Original card designs · character-to-card translationOriginal card designs · a repeated frame with individual personalities
A special format breaks the rhythm.
The wider special cards bring characters together in one scene. They create a visibly different object within the proposed collection, while keeping the same framing language.
Original special-card concept · proposed campaign artwork
VThe album as an atlas
Original album-cover visualization
A place for every part of the story.
The album is the center of the experience. The proposed format is 24 pages, or 12 double-page spreads, organized around ingredients and sandwich teams.
Numbered spaces, silhouettes and character badges create a visible structure for the collection. The book gives individual stickers a relationship to one another: ingredients become members of a team.
Original interior-spread visualization · proposed album structure
Original location-map concept · a collectible view of the brand’s locations
The world reaches beyond the menu.
The central pages introduce branch stickers and a map. Locations become another kind of collectible, extending the fantasy world into recognizable places.
Original branch-sticker concept
VIFrom collecting to making
The duplicate is the beginning of something new.
The “Create Your Own” zone gives duplicate stickers another purpose. Instead of treating a repeated ingredient as a dead end, the book invites children to combine it with other stickers and invent a sandwich, burger or flavor mix.
That is the shift at the heart of the proposal: the child can move from completing a collection to making something of their own.
The pitch also outlines collection milestones and reward concepts, from special stickers to completed spreads and a finished album. These belong to the proposed experience; no live promotion or campaign result is claimed here.
The outcome is a coordinated creative system: identity, characters, meal packaging, sticker packs, cards, album structure and a participation concept, all developed by Karl Georr.
Creative development / Karl GeorrStatus / Design proposalWorld / Sandwich w Noss Warriors
Developed from the original Warriors presentation. All visuals shown are project identity studies, character sheets or concept visualizations; the proposed collection and album are presented as a design system.
